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Home > Business & Marketing
 
Setting Up a Simple Website for Your Nail Business





Whether we want to face it or not,
we are living in the digital age. What this means, for any business whether it be an on-line mobile phone seller or a local nail salon, is that each of us needs to take advantage of the internet as a marketing tool. What this means for you, is that you need to develop some sort of web presence no matter how simple that may be. And this isn't just for spas. The same applies to individual mobile nail care technicians.

Here are just a few of the possibilities that you could unleash with your own website:
  • You could upload a picture gallery showcasing examples of your best work;
  • You could allow customers to set up appointments online;
  • You could keep your customers updated with information about upcoming holidays, pricing changes,and special promotions;
Best of all, you can use the internet as a means for connecting directly to your clients. This allows you to use online advertisements which are become cheaper and more effective each day. These days, people—especially young people—tend to turn to the internet for information about where to buy goods and services, including nail care and nail art!

And this is really only the beginning! As the current technologies continue to change and grow, more and more opportunities will become available in the digital world. Through websites like Facebook.com and Twitter.com you can stay connected with your customers and establish a more personal relationship with them.


Building Your First Website

In our last newsletter, I helped you get your own domain name and email address. Since these are essential steps in the process, you will want to go back and read this article before moving on (if you haven't already). Click here to read the article.

Now before we go any further, I probably need to dispel a few myths. You may be under the impression that building and managing a website involves having a stockpile of technical training and expertise. But listen to me, this simply isn't true anymore! These days, all of the tools that you need to develop your own web presence are now available for little to no cost.

It's really much easier than you may think. Here are three rather simple ways that you can go about building your own company website without being a techie or computer wizard:

  • Use A Web Based Site Builder – Most of the major web hosting companies, such as Host Gator and Go Daddy now offer FREE website building software with their basic hosting packages. These are generally easy enough for even a child to use (which explains why the internet is filled with silly websites made by teens and pre-teens). This is a viable option that will be very easy to use.

  • Use a Blog Format – This is another popular and easy to use format. The two most used companies are Blogger and Wordpress. Blogger is a great option if you don't want to go through the process of registering your own domain name.

  • You Can Hire a Professional– Finally, if all of this technical stuff seems too complicated for you, you can just hire a professional. This is easy, and not nearly as expensive as you might think. There are numerous online companies (such as Elance.com) that specialize in connecting business owners with web designers who will do work for you for a flat fee. Often, you can get a simple three to four page website made for just one or two hundred pounds. And believe me, the exposure you will gain from this will be well worth the price.

Any of these options can work; just make sure that you display your contact information clearly on your website. It is also a good idea to put a google maps application on your site so that visitors can visualize the physical location of your shop.

It's also a great idea to include a picture gallery on your website. Most website hosting companies and blogging hosts allow for you to create picture galleries for free. You can use these to showcase examples of your work as you build a portfolio. This is a great way to attract new clients.

Finally, if you really want to take advantage of all that the internet has to offer, you can insert an online booking form into your website. This way, clients can sign up for appointments online. You should be able to find a programmer who can create this function for you for less than fifty pounds. Just make sure that your schedule is LIVE, so that people are not signing up for appointments which are already taken!





          


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