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Home > Business & Marketing
 
Setting Up A Business E-mail Account


In last weeks newsletter, I taught you how to choose the perfect name for your business. But now that you have great business name, it's time to set you up with a personalized e-mail address that you can put on all of your marketing materials including your business cards, website (if you have one), and so forth.

“Why can't I just use a regular old free mail address like 'nailsalonname@yahoo.co.uk'?” you might ask. Well, the truth is that you could, but this would look very unprofessional. Having a personalized email address with your company name in the main domain name will show your clients that you are serious about your business.


Compare these two email addresses:


vivalanails@yahoo.co.uk
info@VivaLaNails.co.uk

The second email address quite obviously shows that I take my business seriously, while the first seems more like a personal email address that I'd use to send my friends and family photographs and funny jokes or something like that. Not so professional.

Getting a business email account that looks sophisticated and professional will only cost you a few pennies a day, and you wont have to worry about those pesky spam filters at Yahoo or Hotmail that might cause you to lose important client communications.

Step 1. Register a Domain Name

This is simple. There are plenty of different websites where you can do this, but I recommend using GoDaddy.com. Once you have your own domain name, you can use it not only for email, but also for setting up your own website or blog!

You should first register the domain name that corresponds to the country that you are doing business in. For example, since I am working out of the UK, I would register VivaLaNails.co.uk. If you were working out of Germany, you might register something like companyname.de. If you have the budget you might also want to register the “.com” name as well. If you decide to expand your business in the future, this is a convenient thing to have.

Step 2. Find a Reliable Web Hosting Service

There are really two different ways to do this:
  • If you really don't need blog or website, but just want a simple email space, there are several very cheep e-mail packages available from all of the major registrars (including GoDaddy.com). This can cost as little as one pound per month.
  • If you think that you might also want to have a website or a blog, you can purchase a slightly larger hosting space for two to five pounds a month. I recommend using HostGator.com for this although there are dozens of others out there.
Step 3. Setup E-mail Accounts

Now that you have a host you can begin setting up as many e-mail accounts as you need. The process for this will depend on your hosting company, but it is always rather simple. Refer to your hosting company's help section if you have any trouble.

Generally speaking, it is usually best to use the name info@yourcompany.co.uk as your main business email address. However, if you want to brand yourself as a highly personal company, it might be a nice touch to use an address like : yourfirstname@yourcompany.co.uk

Having sett up your email accounts, your hosting service will give you information regarding how to “attach” it to MS Outlook, Thunderbird or any other desktop e-mail program that you might choose. You can also simply choose to have your e-mail processed through Gmail.com as well. I personally think that this is the best solution.

Is it Really Just Pennies a Day?

Let's do the math:

Step 1: Your domain name will cost £5 to £10 per year at the most.

Step 2: Your web host will charge you £2 to £5 per month for hosting your email and website if you have one, or just £1 for email alone.

So if you go for just email, you will be paying a maximum of £22 pounds per year. Divide this by 365 days and you get less than ten pennies a day. Even if you add in a website or blog, you'll be paying twenty pennies a day at the most.

And remember, with one account you can set up as many email addresses as you'd like. Therefore, even if you have twenty employees, you can give each of them their own e-mail account. If that's not good value, I'm not sure what is.





          


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