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Home > Business & Marketing
 
Creating a Business Name for Your Nails Company


Creating an excellent business name for your nail salon or mobile nail technician business is an essential key to success in the nail care business. This article will guide you through the process of creating a successful brand name for your business.

Follow these steps:

1. Imagine
Being to think about how you would like your brand name to make people feel. Every word that you could use in your business name has a long list of feelings attached to it. Think of several words that you might want to use in your name and slowly contemplate the feelings attached to these words.

2. Expand
Think of synonyms or foreign translations for the words which you have already thought of. Do these alternatives have a more pleasing resonance than the originals? Do they still communicate your intent properly?

3. Contract
Now begin pulling all of these words together into combinations. Narrow your options down to a few that really sound great.

4. Consult
Now it's time to get other people involved. Talk to one or two others whose opinions you really respect. Have them give you feedback regarding the resonances and emotional connotations of each combination of words.

5. Compare
Now throw out any combinations that obviously won't work and order the remaining ones from your most favourite to least favourite. Make sure that no one is already using any of these names. If another company already has one of them, remove it from the list. Try seeing if you can register a domain name using these combinations. If the domain name companyname.com or companyname.co.uk is unavailable for any of your options, you may consider removing it from the list.

6. Claim
A favourite should now be emerging from the list. It's time to start registering this name with the proper authorities. You'll want to do this as quickly as possible so you can lay claim to the name before someone else does. This will include registering all relevant domain names. Even if you aren't quite ready to set up shop just yet, it’s a good idea to start taking these steps. You don't want to get into trouble later down the line with another person who wants to use the same company name or domain name.

When all is said and done, you want to make sure that your nail salon or mobile nail care technician business has a name that is catchy and instantly recognizable. This means that you should avoid generic names based on names or locations, as well as names which simply describe your business' function. For example, names like Sally's Nail Salon, Aaron's Nail Art Salon, and Nail Art and Salon all lack charisma and name brand power.

Follow the guidelines in this article and you should have no problem at all composing a name for your nail salon or mobile nail care business that will stick in your client's minds indefinitely.





          


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